Bloomberg‘s Mark Gurman has said « everyone » inside Apple refers to the company’s upcoming foldable iPhone as the « iPhone Ultra » internally, though he cautioned that doesn’t necessarily confirm it as the final name.
The comments came in response to Creative Strategies analyst Max Weinbach, who argued the « Ultra » name doesn’t fit because Apple’s existing Ultra products represent the most capable version of a lineup, and the foldable wouldn’t clearly outclass the iPhone Pro the way that positioning implies.
Related Roundup: iPhone Fold
This article, "'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra'" first appeared on MacRumors.com
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