Apple is preparing “major changes” to its retail stores, according to a new report from Bloomberg. Perhaps most notably, the changes include bringing back the iconic dedicated Genius Bars.
First, Apple plans to revamp the “Avenue” sections in its retail stores, the areas alongside Apple Stores where accessories and Apple services are promoted.
Gurman explains that Apple plans to add two new Avenue sections dedicated to online pickups and Today at Apple sessions.
Right now, many stores have a dedicated pickup table and a large seating area for the Today at Apple workshops. Those functions will move to the sides of stores within 10-foot sections known internally as bays.
The Avenue bay for online pickups will be constructed entirely from wood. The upper half will feature a subtle Apple logo, while the lower portion will contain secure drawers for storing pickup orders. A table in front will give employees a place to manage the handoff process.
The dedicated Today at Apple bay will include a large display, as well as secure drawers where instructors can store devices.
The next major change is the “removal of the giant video walls” located at the back of most stores. These video walls are used for Today at Apple sessions and marketing, but Apple plans to ditch them as part of this revamp.
In many stores, Apple will replace the video walls with dedicated Genius Bars, marking a return to a familiar element from an earlier era.
The design resembles the Genius Bars of the past but with an all-wood look. There will be two counter heights for accessibility, while the wall behind the bar will include storage drawers and large posters highlighting new products.
Gurman says Apple’s goal is to realign its stores to focus on “more traditional and practical retail, service and fulfillment functions.”
What do you think of these rumored Apple Store changes? How would you rate the current experience at Apple’s retail stores? Let us know down in the comments.
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