Apple has revealed how it used music itself to create the visuals for its new Apple Music rebrand that features a « made by sound » rippling visual sting.
Detail from Apple’s video about its rebranding of Apple Music – image credit: Apple.
First Apple remade its Apple Music logo into a more chunky design, then it unveiled a new visual identity at the opening of its Apple Music Hall in Battersea, London. Now in a new video, Apple has revealed how months of work went into the design.
« For the rebrand of Apple Music, we wanted sound to create the visuals, » says the narrator of Apple’s new video. « How do we take this idea of music and distill it into something visually beautiful? Essentially the idea was to create the perfect sound wave. »
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