An Apple job listing appears to be suggesting that the company might be planning some live Apple Fitness+ sessions. However, my strong suspicion is that all is not quite as it seems.
The job opening is for a studio producer, and Apple is specifically seeking someone with a strong background in live production and “a genuine curiosity about where live content is headed next” …
MacRumors spotted the job listing a few weeks after it was posted, and it’s certainly true that there are plenty of mentions of the word ‘live.’
Apple Fitness+ is looking for a Producer with a strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next.
We’re looking for a creative collaborator who’s excited to experiment with new formats, push the boundaries of what live fitness content can be, and help build the next generation of Fitness+ experiences — all while creating and maintaining an ever-changing, fluid schedule that keeps pace with the energy of a live production environment. If you thrive in a fast-paced, ever-evolving environment and want to be part of a collaborative, innovative team redefining live production at Apple, this is your chance.
A couple of the required qualifications echo this.
However, it’s hard to see any benefit of live Fitness+ sessions over pre-recorded ones. Even Apple’s keynotes have used pre-recorded video segments ever since the pandemic, and while some might miss the excitement of live presentations, the majority view seems to be that this approach results in a better experience.
At most, I could envisage some kind of real-time events on special occasions, but I would still expect the actual fitness sessions to be pre-recorded. I suspect the biggest clues are the phrase “the energy of a live production environment” and acceptance of live-to-tape experience. I think Apple wants it to have that kind of exciting feel despite being recorded.
What’s your take? Please share your thoughts in the comments.
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Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!
