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T-Mobile has been pushing loyal customers away by killing off many of its legacy plans. At the same time, the carrier is attempting to attract new members. Its latest attempt aims to take the pain out of switching to a new wireless provider.
T-Mobile has announced a new initiative called the “Nothing” plan. According to the press release, the aim is to tackle the barriers that prevent people from wanting to switch, namely the financial barrier. This will see the rollout of revamped versions of its existing Essentials, Experience More, and Experience Beyond plans.
The new plans will be called Essentials 2.0, Experience More 2.0, and Experience Beyond 2.0. These plans offer the following:
Additionally, T-Mobile is tacking on equipment installment plan (EIP) options to these plans, which will let you pay off a device in 36 months. You’ll be able to choose between two options:
The Flex 36 option, in particular, will let you walk away with a new phone with $0 out-of-pocket upfront, hence the “Nothing” plan name.
On top of that, the carrier is throwing in Student Perks plans. If you’re a student, you’ll be able to get a wireless line for $30 a month with AutoPay, plus taxes and fees. The carrier sweetens the deal with access to 12 months of free DashPass by DoorDash, weekly T‑Mobile Tuesdays discounts, and perks like Shell Fuel Reward savings and a monthly $5 movie ticket. You’ll also be able to sign up for a student-exclusive 5G Home Internet bundle, which comes with a $200 virtual prepaid card.
T-Mobile says that its revamped Essential and Experience plans will launch on August 6.
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