Apple is backing relief efforts in both Japan and Europe, with donations announced by CEO Tim Cook.
North America isn't the only region struggling to combat the growing problem of wildfires; it's an ongoing problem in Europe as well. According to the Joint Research Centre, more than 434,976 hectares have been burnt in 1,400 fire instances in 2026 alone.
Recent fires in southwestern France have burned so intensely that they created a fire-generated thunderstorm, according to CNN. Other countries, like Spain, Greece, and Italy, remain on high alert as the risk of wildfires grows across the region.
In response, Cook took to X on Thursday to announce that Apple would be donating to first responders and relief efforts in the affected areas.
Our hearts go out to everyone affected by the devastating wildfires in southern Europe. Thank you to the first responders, and to everyone still in harm's way, please stay safe. Apple will be donating to relief efforts on the ground.
Later that same day, Cook posted that Apple would also donate to relief efforts in Japan. The pledge would help on-the-ground rescue efforts following a 7.1-magnitude earthquake that struck the Kumamoto Prefecture on Tuesday.
Japan has a very special place in my heart. We're thinking of everyone as they continue to face the effects of the Kumamoto earthquake and aftershocks. We're grateful to the first responders helping those in need. Apple is making a donation to support relief efforts.
At the time of publication, the death toll in Japan has risen to 34, according to BBC. In addition to difficult terrain, rescuers are also battling sweltering heat as temperatures climb to over 100 degrees Fahrenheit.
Apple routinely donates to relief efforts worldwide. In June, it pledged aid to help Venezuelans affected by a pair of earthquakes that struck Venezuela's northern coast.
In October 2025, it donated to relief efforts after Hurricane Melissa tore through the Caribbean. The following month, it offered aid in the wake of a deadly fire that devastated a high-rise apartment complex in Hong Kong.
