Today, we shared how we’re taking our “More than a store” vision into its next chapter. From You tab—now a personalized home base for your favorite apps and content—to Play Games Sidekick connecting over 2 billion players, Google Play is meeting users wherever they are.
For developers, our goal is to help you connect with your audience and build a sustainable business. Below is a checklist to optimize your apps for our latest discovery features, new tools to deepen player engagement, and updates to our quality programs that reward great user experiences with lower service fees.
Earlier this year, we shared how new tools are transforming app and content discovery. Now, we’re expanding these features to make it easier for people to find your app.
To make sure your app is represented accurately everywhere users discover content—from Ask Play and Game finder to the Gemini app and Collections on home screens—review the following checklist:
Once players find a game they love, recognizing their progress and connecting them with a community keeps them coming back. We’re introducing new ways for players to share their favorite moments, compete with friends, and earn rewards:
You can turn on these competitive and social features by integrating Game Stats and Play Games Rewards:
These new discovery and engagement tools help you deliver a better user experience while growing your business. For developers looking to go even further, our quality programs – Apps Experience and Level Up reward standout apps and games with lower service fees.
Titles integrating Level Up guidelines, like Summoners War, PUBG MOBILE, and Fruit Ninja are already seeing strong results by polishing graphics performance, integrating Game Stats, and launching Leagues and Quests. For example, PUBG MOBILE drove 22% uplift in new installs from high-value players, and achieved a 62% uplift in spend per buyer among engaged players.
Both programs are now available in Australia, Japan, the EEA, UK, and US, and will roll out to Korea by the end of the year. We've also made it easier to submit and manage your program enrollment directly in Play Console.
Explore these new tools in Play Console today—where you’ll also start seeing a visual refresh rolling out this month to streamline your everyday workflow. Please keep sharing your feedback with us as we build the future of Google Play together.
Providing a safe online experience and protecting users from harm is a top priority at Google Play.
At Google Play, we are committed to delivering the best possible experience to users, while ensuring developers have the tools and adaptability to succeed.
At this year’s Google I/O, we talked about our evolving business model that offers more choice and new ways for your apps and content to be discovered on and off the store. We also unveiled advanced tools and insights that will help scale your business with less complexity.
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