Production theater company IMAX has responded in a mixed way to Apple’s embrace of a 1:1.4 aspect ratio on the iPhone Duo’s inner and outer displays. The boxier ratio happens to be very close to the classic « full-frame » IMAX 1.43:1 aspect ratio, which comes from the geometry of the company’s original 15-perforation/70mm film system.
In response to an X post from someone wondering if we’ll see more 1:14.1 content because of the iPhone Duo, IMAX’s official account said, « Love this for them, » but then added, « Still not watching movies on a phone… » Pre-orders open October 16 ahead of an October 23 launch.
This article, "IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays" first appeared on MacRumors.com
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